Copywriting examples from across Australia (and the world)
The proof is in the pudding. Click on thumbnails to see recent examples of work I've done across varied industries.
Pumped Up Sport
Direct mail piece
Overseas demand for inflatable promotional products was skyrocketing in the lead-up to the 2015 AFC Asian Cup. This DM piece was sent to soccer association heads from UAE to Cambodia. Copy needed to be clear and jargon-free while exuding confidence in operating within a global market.
Financial statement template
Superannuation can be a little dry. Appreciating this, and the fact that half-yearly statements are usually only read for super balances, I broke up copy layout to make document instantly appealing. Benefit centric subheadings, short paragraphs and multiple calls-to-action finished the job.
I had the absolute pleasure of working with Adam while contracting to MLC. He reliably does what he promises and takes immense pride in delivering on time, on budget and to exacting standards. His conceptual and creative writing skills aren't too shabby either.
Steve R. Thakur – Principal, SRT Marketing
Yardstick Landscape Services
It was a simple brief: come up with a name for a new Adelaide-based landscape business. Yardstick is uncomplicated, aligns with the product offering and encapsulates the casual brand essence – all while implying a degree of accountability.
Internal e-marketing training document
This project involved writing for an internal sales team while aligning language style to the established brand. The result was a company-wide adoption of the material, and
a contract to develop further corporate
Compared to establishing the business, I thought coming up with a name would be easy. Not the case. I remembered Adam was in marketing and called him for help. Less than a minute after explaining the business model he came up with 'Yardstick'. It immediately struck a chord with me. It works on so many levels. Great job!
Peter Adley – Owner & Principal, Yardstick Landscape Services
Marketing literature editing & proofreading
In complicated product categories such as wealth management, grammar and spelling can make the difference between your audience understanding the literature and chucking it in the bin. With this project, I went a step further by ensuring copy was presented in a consistent style, tone and tense.
There’s a real art to blogging; just plonking your thoughts on a rambling page won’t cut it. This post for the inner-Melbourne strategic marketing agency incorporated a snappy heading, relevant imagery, easily digestible lists and
Contact me today for help reconnecting with your customers through top-notch copy and content.